Crafting simple and
scalable experiences
Product Design Manager · 8+ years across e-commerce, fintech and on-demand delivery.
Selected Works
Shopping List
A feature designed to simplify grocery planning and help users discover relevant product recommendations — reducing friction between intent and purchase.
Journo
A personal concept for a travel planning app that brings flights and hotels together in one seamless flow — reducing cognitive load and building confidence from search to booking.
Active Orders
Redesigning the real-time order tracking experience on Getir — turning a passive waiting screen into an engaging, informative touchpoint that reduces anxiety and support contacts.
Sailing Terms
A personal project designing an educational guide to sailing terminology and seamanship — built to help beginners find their footing on the water through clear, structured learning.
Axess → Juzdan
Product design work on the transformation of Axess Mobile into Juzdan, navigating information architecture, UX decisions and product experience through a full brand transition.
Akbank Mobile
A selection of features I contributed to during my time at Akbank Mobile — one of Turkey's most widely used mobile banking apps.
Some work is protected by NDA. Get in touch to discuss the details.
Career
Experience
Getir
Apr 2022 — PresentProduct Design Manager
Now- Lead and develop a team of designers across Getir, GetirBüyük, GetirYemek, GetirÇarşı and GetirSu through coaching, structured feedback and performance support.
- Raise the bar for design quality by improving review practices, ways of working and cross-functional collaboration with Product and Engineering.
- Shape design impact at an organisational level — aligning teams, strengthening design culture and enabling more strategic, consistent execution.
- Remain hands-on across key product initiatives, contributing directly to critical design decisions.
- Drive the adoption of AI-assisted design workflows to accelerate concept exploration, mockup generation, UX writing clarity, research synthesis and design documentation.
Design LeadershipProduct StrategyTeam ManagementDesign SystemsOKRsLead Product Designer
- Led end-to-end design initiatives across five verticals, improving experiences for millions of users globally.
- Owned complex cross-vertical projects — translating strategy, research insights and product data into scalable, high-impact design solutions.
- Mentored designers while maintaining active hands-on design execution.
- Contributed to FreshDirect (US) as part of a dedicated 6-month project following Getir's acquisition, shaping key experience improvements.
End-to-end Product DesignFigmaUX ResearchStakeholder ManagementSenior Product Designer
- Owned critical grocery shopping journeys within the market vertical, improving customer experience at scale.
- Led end-to-end design work using research insights and product data to identify and validate opportunities.
- Partnered cross-functionally to simplify complex problems and deliver measurable, scalable experiences.
Product DesignDesign SystemsFigmaPrototypingProduct Designer
- Designed end-to-end experiences across multiple user journeys within the Getir ecosystem.
- Contributed to GetirFinans, shaping early product flows and information architecture for financial services.
- Collaborated with Product, Research and Engineering teams through iterative, user-centred problem solving.
Product DesignFigmaMobile UXAkbank
Jan 2021 — Apr 2022UX Designer
- Designed end-to-end mobile experiences for Akbank Mobile and Axess/Juzdan at one of Turkey's largest private banks.
- Played a lead role in the strategic transformation of the Axess app into the Juzdan application — from concept through delivery.
- Produced high-fidelity designs and prototypes in Figma; collaborated with R/GA and Pentagram Creative Studio.
UX DesignFintechUsability TestingFigmaMobile BankingHepsiburada
Jul 2018 — Jan 2021UX Designer & Researcher
- Conducted IA studies and improved user journeys across all platforms for Turkey's leading e-commerce platform.
- Led user research programmes: usability tests, card sorting, tree tests, surveys and competitive analysis.
- Reported user feedback weekly to cross-departmental stakeholders (IT, Marketing, Operations, CX), driving rapid issue resolution.
UX DesignE-commerceMobile & WebFigmaUser Research
Skills & Tools
Design & Prototyping
- Figma
- FigJam
- Miro
- Zeplin
- Design Systems
- High-fidelity Prototyping
- Interaction Design
Research & Strategy
- Usability Testing
- Information Architecture
- Card Sorting
- Tree Testing
- Survey Design
- Competitive Analysis
- Service Design
Leadership & Collaboration
- Team Management
- Coaching & Mentoring
- Design Critique
- Stakeholder Communication
- Agile / Scrum
AI-assisted Design Workflows
- ChatGPT
- Claude
- Figma Make
- Stitch
- Concept Exploration
- Mockup Generation
- UX Writing Support
- Research Synthesis
- Design Documentation
Let’s work
together.
Open to senior IC, design leadership and product design management opportunities.