I'm Melis, a Product Design Manager with 8+ years of experience across e-commerce, fintech and on-demand delivery. I lead design teams, shape product experiences and build systems that help teams move with clarity.
Currently leading a multi-product design team at Getir across five verticals, while staying hands-on in strategic product initiatives. My work brings together product design, user research, design systems and team leadership — with a focus on creating scalable, user-centered experiences.
Focus areas
A feature designed to simplify grocery planning and help users discover relevant product recommendations — reducing friction between intent and purchase.
Role
Lead Product Designer
Outcome
Improved repeat purchase rate and session depth across Getir's grocery vertical.
Key experience improvements delivered as part of a dedicated 6-month initiative following FreshDirect's acquisition by Getir — in close collaboration with global partners.
Role
Lead Product Designer
Outcome
Delivered a cohesive product experience across a high-stakes global acquisition.
Redesigning homepage visibility, content prioritization and dynamic widget experiences across Getir and GetirBüyük — creating a scalable framework for content and commerce.
Role
Lead Product Designer
Outcome
Increased homepage engagement and established a scalable widget system.
Early product design work for Getir's fintech experience — shaping initial flows, information architecture and the foundational UX layer for financial services.
Role
Senior Product Designer
Outcome
Established the foundational experience for Getir's financial services product.
Product design work on the transformation of Axess Mobile into Juzdan, navigating information architecture, UX decisions and product experience through a full brand transition.
Role
Product Designer
Outcome
Guided the product experience through a complete brand and platform transformation.
Full case studies available upon request — some work is protected by NDA. Get in touch to discuss the details.
Leading a multi-product design team across five verticals: Getir, GetirBüyük, GetirYemek, GetirÇarşı and GetirSu. Driving design strategy, team growth and cross-functional alignment at scale.
Led end-to-end product design across key verticals. Shaped design frameworks and strategic product initiatives — including global collaboration with FreshDirect, R/GA and Pentagram.
Hands-on design across Getir's core product areas, including homepage strategy, design systems work and new product verticals.
Product design for Getir's growing suite of on-demand delivery and marketplace products.
Designed user experiences for one of Turkey's largest e-commerce platforms. Worked across mobile and web on checkout, search, product detail and onboarding flows.
UX design for digital banking products, including work on the Axess Mobile to Juzdan platform transformation.
Open to senior IC, design leadership and product design management opportunities.